The Line-Up fruit holder combines an ancient technique with modern materials. The opaque foil proved to be the best material due to its properties. Its thickness gives poise to the object and
its neutral color highlights the fresh tones of the fruits. Thanks to the weaving technique, the rigidity of the matter loosens up, which gives way to playfulness in form. The holder is
practical, easy to use and is machine-washable. The crossing of the bands gives the holder a discrete structure. To finish off the edges of the object, the material is grooved and folded
back. The fruits are washable even when inside the holder. This is due to the loose and breached structure, which lets water through. Because of this, the holder is washable in a
dishwasher. The fruits fit into the soft arches, thus giving an appetizing look. The visuals of the logo are inspired by the curvy shape of the object, and its lively colors invoke the
freshness of fruits.
Photo: Richard Besenczi